Viewing the market

Seeing where your donors live and the market characteristics will help you find new opportunitites.

Used to understand:

Where donors live

View where your donors live relative to other services.

Is there a pattern that could be used in an acquisition campaign?

A market view

Colour shading provides a quick view of the market characteristics.

The shading is based on census information or from donor profiling.

Viewed in Google

Maps can be provided so you can view them on Google Earth.

This will give you the flexibility to view in detail or take an overview of areas.