Profiling compares your donors against the market.
The report provides a clear picture of the number (and %) of your donors that fall within each market segment, their likelihood to donate and compares this against the market potential.
Benefits
Understand the characteristics of people who are currently donating
For your next campaign create relevant messages and use appropriate graphics
Discover the market potential for additional donors
Identify if there are different groups of donors that would benefit from separate messages.
