Profiling your database will reveal the types of people you are attracting.
You can use this information to:
By tagging the results to your donor records you can send different messages to different groups.
Profiling
Gain a greater insight into the characteristics of your donors.
By knowing who is donating you can create relevant messages and images.
Data tagging
Able to segment your database by pinning the profile to each record.
You can then send different messages to each of the different donor groups.