Each donor record is pinned with a profile that describes their likely characteristics.
There are up to 56 different geodemographic profiles that can be pinned to a donor records. Each profile has different characteristics that enables you to gain a clear insight into the types of people currently donating.
Benefits
Used the tagged characteristics to segment your database
Send different messages and use different creative for different groups of people
Test which segments are most responsive to particular messages
Use complementary media that best suites different donor groups.
