The geodemographic profiling system geoSmart® has been developed by RDA Research and is one of the best and easiest to use systems in Australia.
Geodemographics are valuable in providing an understanding of an area's underlying market characteristics and can be used to compare areas across states or regions.
The geoSmart® system is particularly strong in classifying households within regional areas.
As seen in the list below the system divides the market into 7 major groups that provides a high level market classification and then drills down into the 54 segments. In addition to the groups areas can be classified into 6 broad family classifications.