Using the car registration information over 120 car makes & models have been analysed to determine households within an area's likelihood to purchase a new car and likelihood to purchase particular makes & models.
The information can be provide as maps or tabular format and is a valuable tool for focusing your marketing campaigns to drive dealer traffic.
Over time as existing customers move into larger or smaller homes, depending upon their life-stage their vechicle needs will change. An area's life stage can be attached to the customer address details so an appropriate offer could be sent.
The list below shows the models available at a Census District or Postcode level.